New Year, New Look, New Site! What better way to start the new year than with a makeover? But first - Let's introduce ourselves.

Meet the game-changer, Arma Karma – your go-to multi-item insurance subscription for everything from your cherished phone and AirPods to those trendy sunnies and even your saxophone. We believed insurance needed to step up its game. So we decided to redefine insurance, making it simple, easy, and green!

Insurance should never be so complicated, confusing or bland. With an Arma Karma subscription, protecting your stuff is as easy as a breeze. Our customers love us for keeping it straightforward and hassle-free – just like insurance should be.

But here's the kicker – we're not just confined to your humble abode. Whether you're heading to work or Uni, going round to your Nans, or jet-setting to Ibiza, Arma Karma has got your back. Your stuff stays protected, no matter where life takes you.

Why settle for ordinary insurance when you can be a part of something extraordinary? As a certified B Corp, we're in the good company of legends like Ben & Jerry's and Patagonia. We're not just here to insure; we're here to make a positive impact on the world. From charitable donations to reforestation efforts, ethics are at the heart of everything we do. Choose Arma Karma, and 25% of what we make goes straight to a charity of your choice.

The Makeover

Now, let's talk about our new look. We've given our brand a makeover that mirrors our product – ethical, unique, and the upgrade the insurance industry desperately needs.

It all started by designing our custom item icons in-house. Since then, as a team, we've been redeveloping our brand to match our vision for the future of Arma Karma. And we LOVE IT. We knew we wanted our look to stand out but still keep up with today's styles. (Obvs not too mainstream.)

There is no way we would ever ditch our gorg greens. We simply shifted our colour palette and used more complimentary shades that fit better together in our content. 

Plus how we speak too! We never want to be portrayed as the old-timey insurance companies that are stuck in the past. We believe in making insurance understandable and approachable for everyone and that means talking to our customers like actual people - not like AI.

If it's not obvious already, we're loving our new look. But - this is only the beginning. Keep in touch with our journey through our socials, or even get a cheeky subscription with us! From only £3.99 a month, you can protect your stuff against damage, loss and theft!

Soooo, what are you waiting for? Sign up now!